The ritual of eating is extremely sensorial. At the same time, it should be an all-round experience: from the brand to the ambience, with special attention paid to the details. Nowadays, the ritual of food preparation is also becoming more valued, together with the knowledge surrounding this and of who does this. Food that is practical and healthy, without preservatives and using only natural ingredients: all of this without losing any of the taste. This is the proposal of MOOD Real Food.
Inspired by the sensorial side and by the appreciation of the ingredients that make up the recipes and products of MOOD, the visual identity approach makes use of modern illustrations, interspersed with icons and solid backgrounds, in the search for a contrast between pastel tones and stronger colours. The palette we chose comes close to a more Brazilian and tropical urban dimension. We also developed a unique typographic style; young and intelligent that sets apart the communication of the brand. This dynamic between colours, textures, and the breathing spaces gives a tone that is light, modern, and at the same time, friendly.
Lead Design / Direção de Criação: Daniel Edmundson
Design: Daniel Edmundson, Lucas Bacic, Rhanna Andrade & Felipe Rocha Cavalcanti