Lead Design / Direção de Criação: Daniel Edmundson, Gustavo Gusmão & Eduardo Rocha
Design: Lucas Bacic & Gustavo Gusmão
The Migué is a bar from Recife full of personality and a heavily politically incorrect communication. This concept is reflected in its visual identity, as well on its own environment that brings unique neons created by us and interference of street art - that we planned in partnership with the graffiti artist Arém - to the the architectural project of Santos & Santos Architecture. Based on a 80s influenced visual, we use texture combinations in an unusual way with a dirty and dynamic aesthetics, breaking rules of proportion and perspective on the use of the logo.