Imaginário is a design laboratory that meets demands related to artisan and industrial productions, counting with the help of students, teachers and technicians of different areas. In 2007, Imaginário called us in search of a visual identity that was aligned with its new proposal - to gain strength in the industrial area and reach markets outside of Pernambuco.
A key point to develop this redesign was the briefing. In addition to the basic information about the company, each of the employees presented us with a personal vision of what The Imaginary was. From these perceptions, we created an identity that contemplated the DNA of the company and its new phase. In typography, the handmade trait was replaced by an exclusive, more modern and bold lettering. Elements of the original brand, such as the orange color and the eye symbol, were kept with some adaptations. In addition, we developed graphic illustrations and standards in partnership with some laboratory staff. In addition, we developed graphic illustrations and standards in partnership with some laboratory staff. The result of the project was launched in an exhibition at the Pernambuco Design 2008 event.
Design: Daniel Edmundson, Gustavo Gusmão & Eduardo Rocha