Lead Design / Direção de Criação: Daniel Edmundson
Design: Daniel Edmundson & Tomaz Alencar
Foods Before Dudes
While the food industry is increasingly betting on gluten free, zero lactose and sugar free products, Foods Before Dudes goes the other way round. With cakes, brownies and cookies made with a lot of chocolate and a hint of humor – the menu is filled with options like Charlie Brownie and Bites to forget Johnny Depp -, the motto is “Enjoy the moment, free from guilt or fears”. The pleasure of eating something sweet is insuperable and anything nor anyone should deprive you of it. The visual identity system embraces the young and light-hearted concept of Foods Before Dudes and translates the proposal in elements like the bright colors and textures. In the logo, typography and graphics interact in a fun way. Everything was designed in order to build an inviting, friendly and joyful communication.